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Kimberley Express: call for businesses and tour operators

October 3, 2019

Tourists take a photo in the Kimberley

Photo: Tourist attractions such as Cockburn Ranges and Gibb River Road have been a major drawcard for the region

Are you an East Kimberley business or tourism operator? In line with future Kununurra-Melbourne flights set to take off in May 2020, Tourism WA has launched a campaign ‘Kimberley Express’ to encourage visitors to move the Kimberley from their ‘bucket’ list to the ‘now’ list and book a holiday. The campaign will showcase the region’s natural beauty, untouched wilderness and experiences worth travelling for. Advertising will span across radio, print, TV and digital channels in Victoria, supported by public relations and social activity.

Below are some of the ways operators and businesses in the East Kimberley can engage with the campaign:

1. Submit your East Kimberley experience, tour or package for inclusion in campaign activity. Offers or deals that meet the outlined criteria will be featured at westernaustralia.com, with the most compelling offers featured on social channels. Visit the Tourism WA Holiday deal page for more information and to submit your holiday deal before Thursday 10 October, 2019.

2. Align your advertising or social media activity with Tourism WA by utilising the library of Kimberley Express images, available to download from the Tourism WA Image Library

3. Join the conversation on social media by tagging #ThisisWA and #KimberleyExpress and share your tips and advice with followers.

For further information and ways you can engage with the campaign, visit the Tourism WA website.

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